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J.J. Lee, Trademark Attorney

Stop Confusion Before It Starts: Your 3-Step Brand Guard Plan

Published 27 days ago • 1 min read

November 10, 2025

Hello Reader,

Every week, I talk to business owners who are shocked to discover someone else using a name, logo, or tagline that looks just like theirs.

And often, that confusion didn’t start with bad intentions — it started with a lack of a plan.

Here’s the good news: you can prevent most brand mix-ups before they ever reach the USPTO.

Here’s your 3-step Brand Guard Plan:

  1. Search beyond the USPTO. A quick Google or marketplace scan can reveal conflicts the Trademark Office might miss.
  2. Document how you’re using your brand. Keep dated screenshots, invoices, and packaging photos. Proof of use matters later.
  3. File before it’s a fight. A registered mark gives you priority — and makes enforcement faster, easier, and less expensive.

If it’s been a while since your last trademark review (or you’ve added new products or services), now’s the perfect time to update your protection strategy.

Keep Your Brand Safe and Protected,

J.J. Lee and the Trademark Lawyer Law Firm Team!

P.S. Let’s make sure your brand is fully protected before anyone else tries to use it.

J.J. Lee, Trademark Attorney

Protecting your Brand and Trademark Since 2007 and over 7,000 Trademark Registrations.

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