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J.J. Lee, Trademark Attorney

The best Christmas gift no one talks about

Published about 1 month ago • 1 min read

December 23, 2025

Hello Reader,

Some of my favorite Christmas memories aren’t about the gifts.
They’re about the feeling in the house—quiet, warm, safe.

As a parent, you do a lot behind the scenes to create that atmosphere:

  • budgeting
  • late-night wrapping
  • planning
  • little sacrifices

Kids only see the gifts and the magic.
They don’t see the decisions that made it possible.

Entrepreneurs want that same feeling for their business:
the peace of waking up and knowing things are protected.

But many delay the “protection” part—especially trademarks.

The cost of delaying

Here’s what I’ve seen more times than I can count:

  • Someone falls in love with a name
  • They invest in branding
  • They build a website
  • They design packaging

…but they never check whether the name is legally theirs.

Then one day:

  • another company files first
  • or they discover someone already owned the mark
  • or they receive a cease-and-desist

Suddenly the “Christmas morning” feeling is replaced with panic.

Delaying trademark protection is like putting presents under the tree… and then leaving the front door unlocked.

Most nights, nothing happens.
But you don’t want to gamble on the night when it does.

This Week’s Trademark Registrations 🎉

If you want peace of mind heading into 2026, securing your trademark is one of the quietest—but most impactful—gifts you can give yourself.

Wishing you a peaceful Christmas,

J.J. Lee and the Trademark Lawyer Law Firm Team!

P.S. If you’re unsure whether your name is safe, reply with the brand you want to protect.

J.J. Lee, Trademark Attorney

Protecting your Brand and Trademark Since 2007 and over 7,000 Trademark Registrations.

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